At Blue Slip Media, we specialize in publicity and marketing services for the trade children’s book industry. In a business climate where authors and illustrators are expected to take on more of their own marketing, we offer expertise in creating targeted media pitches, downloadable and printed materials, social media optimization and management, advertising, niche market research, blog/influencer outreach, event planning, and more to create comprehensive campaigns. With over 25 years in the industry, we know the market well and enjoy working in tandem with authors, artists, and publishers to maximize a book’s reach.
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A Blue Slip, ca. 1992
Back in the days before reengineering, before people were concerned about mice moving cheese around and we learned highly effective habits, supervisors at Harcourt Brace Jovanovich gave employees "blue slips" when they did something extraordinary. The blue slip was placed in the employee’s personnel file. As HBJ transitioned to Harcourt Brace & Company and then to Harcourt, the blue slip system fell by the wayside, but we continued to use the phrase as a metaphor for a job well done. In our minds, a blue slip is a marker of excellence and an homage to our early days in publishing.
Photo by Roxyanne Young